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type_genre:"Hochschulschrift"
~isPartOf:"International journal of market research"
~subject:"Product placement"
~subject:"Television programme"
~subject:"Theorie"
~type_genre:"Article in journal"
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The hierarchy-of-effects model and prelaunch forecasting
Lee, Jonathan
;
Hwang, Heungsun
- In:
International journal of market research
63
(
2021
)
3
,
pp. 368-385
Persistent link: https://www.econbiz.de/10012521395
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