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type_genre:"Hochschulschrift"
~isPartOf:"Journal of marketing theory and practice"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Journal of marketing theory and practice
Designing for service : key issues and new directions
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Design thinking : understand - improve - apply
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Corporate Identity und Corporate Design : neues Kompendium
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Kreative gründen anders! : Existenzgründungen in der Kulturwirtschaft ; ein Handbuch
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Localized engineering for globalized manufacturing?
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Managing creativity : exploring the paradox
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Positioning SMEs with a lone designer : a qualitative study of small design firms
Chen, Steven
;
Schiele, Kristen
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10011738261
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