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type_genre:"Hochschulschrift"
~person:"Adilov, Nodir"
~person:"Chavadi, Chandan Andanesh"
~subject:"Product placement"
~subject:"Television programme"
~type_genre:"Article in journal"
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Product placement
Television programme
Film industry
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Filmwirtschaft
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2
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2
Advertising effects
1
Bollywood
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Adilov, Nodir
Chavadi, Chandan Andanesh
Chen, Huan
4
Wang, Ye
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Dens, Nathalie
2
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Ha, Kyoungnam
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The journal of media economics
2
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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1
Modelling the effects of brand placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh
;
Menon, Sindhu R.
;
Sirothiya, …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
Saved in:
2
Competition in the Broadcast market, program diversity, and movie demand patterns
Adilov, Nodir
;
Martin, Hugh J.
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10010356838
Saved in:
3
Some effects from the consumption of newspapers, television programs, and internet movie reviews
Adilov, Nodir
;
Martin, Hugh J.
- In:
The journal of media economics
26
(
2013
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10009783293
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