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type_genre:"Hochschulschrift"
~subject:"Firmenimage"
~type_genre:"Book section"
~type_genre:"Congress Report"
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Cause-related marketing : effects and moderators
Pellar, Carina
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2011
Persistent link: https://www.econbiz.de/10008937638
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Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna
- In:
The Ashgate research companion to corporate social …
,
(pp. 387-397)
.
2008
Persistent link: https://www.econbiz.de/10003738648
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