//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Hochschulschrift"
~subject:"Sportveranstaltung"
~type_genre:"Book section"
~type_genre:"Congress Report"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-related marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sportveranstaltung
Cause-Related Marketing
45
Cause-related marketing
45
Corporate Social Responsibility
16
Corporate social responsibility
15
Consumer behaviour
13
Konsumentenverhalten
13
Deutschland
11
Germany
10
Marketing management
7
Marketingmanagement
7
Cause Related Marketing
6
Business ethics
5
Fundraising
5
USA
5
United States
5
Unternehmensethik
5
Verbraucherverhalten
5
Nonprofit marketing
4
Nonprofit-Marketing
4
Nonprofit-Organisation
4
Sponsoring
4
Werbewirkung
4
Advertising effects
3
Brand image
3
Erfolgsfaktor
3
Markenimage
3
Public relations
3
Sponsorship
3
Sport event
3
Öffentlichkeitsarbeit
3
Beziehungsmarketing
2
Brand management
2
Comparison
2
Corporate reputation
2
Firmenimage
2
Kaufverhalten
2
Markenführung
2
Marketing
2
Nonprofit organization
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Hochschulschrift
Book section
Congress Report
Fallstudie
Article in journal
9
Aufsatz in Zeitschrift
9
Case study
2
Aufsatz im Buch
1
Language
All
English
3
Author
All
Alves, Helena
1
Giannoulakis, Chrysostomos
1
Leitão, João
1
Parris, Denise Linda
1
Peachey, Jon Welty
1
Ramos, Ana
1
Published in...
All
Corporate responsibility and stakeholding
1
Nonprofit management & leadership
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate social responsibility and cause-related marketing in school sports events : assessing consumption decisions of external stakeholders
Ramos, Ana
;
Alves, Helena
;
Leitão, João
- In:
Corporate responsibility and stakeholding
,
(pp. 179-197)
.
2016
Persistent link: https://www.econbiz.de/10011567496
Saved in:
2
Sponsorship of non-profit sporting events : the case of the Well-Being Festival
Giannoulakis, Chrysostomos
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 244-252
Persistent link: https://www.econbiz.de/10010475534
Saved in:
3
Building a legacy of volunteers through servant leadership : a cause-related sporting event
Parris, Denise Linda
;
Peachey, Jon Welty
- In:
Nonprofit management & leadership
23
(
2012/13
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009716475
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->