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type_genre:"Hochschulschrift"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Congress Report"
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Search: subject_exact:"Cause-related marketing"
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Cause-Related Marketing
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Cause-related marketing
43
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Aliperti, Guiseppe
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Einstein, Mara
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Corporate brand and corporate reputation
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The Jossey-Bass handbook of nonprofit leadership and management
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The Routledge companion to advertising and promotional culture
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The Routledge companion to risk, crisis and security in business
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ECONIS (ZBW)
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1
Cause-related marketing and disaster management : opportunities from tourism-related initiatives
Aliperti, Guiseppe
;
Rizzi, Francesco
;
Frey, Marco
- In:
The Routledge companion to risk, crisis and security in …
,
(pp. 351-363)
.
2018
Persistent link: https://www.econbiz.de/10011870027
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2
Social enterprise and nonprofit ventures
Helm, Scott T.
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 334-365)
.
2016
Persistent link: https://www.econbiz.de/10011540742
Saved in:
3
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
Einstein, Mara
- In:
The Routledge companion to advertising and promotional …
,
(pp. 373-385)
.
2013
Persistent link: https://www.econbiz.de/10010197434
Saved in:
4
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
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