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type_genre:"Interview"
~institution:"Econometrisch Instituut <Rotterdam>"
~institution:"Melbourne Business School"
~type_genre:"Arbeitspapier"
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
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2
Understanding the role of marketing communications in direct marketing
Naik, Prasad A.
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001678741
Saved in:
3
Marketing planning, market orientation and business performance
Pulendran, Sue
(
contributor
);
Speed, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001680451
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