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type_genre:"Interview"
~isPartOf:"Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung"
~isPartOf:"Explorations in critical studies of advertising"
~isPartOf:"From Little's law to marketing science : essays in honor of John D.C. Little"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
Explorations in critical studies of advertising
From Little's law to marketing science : essays in honor of John D.C. Little
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
The Routledge companion to digital consumption
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E-marketing ; Vol. 1
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Developing successful global strategies for marketing luxury brands
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Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
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Ethical issues in e-business : models and frameworks
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Harvard-Business-Manager : das Wissen der Besten
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Neue Kanäle - neue Daten : die veränderte Rolle von Kundendaten im Handel
Braun, Simone
;
Follwarczny, Dan
;
Heißler, Andreas
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 133-159)
.
2022
Persistent link: https://www.econbiz.de/10013172464
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2
A critical theory of advertising as surveillance : algorithms, big data, and power
Bodle, Robert
- In:
Explorations in critical studies of advertising
,
(pp. 138-152)
.
2017
Persistent link: https://www.econbiz.de/10011595002
Saved in:
3
Building and using a micromarketing platform
Yamanaka, Masahiko
- In:
From Little's law to marketing science : essays in …
,
(pp. 161-173)
.
2016
Persistent link: https://www.econbiz.de/10011436075
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