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type_genre:"Interview"
~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Explorations in critical studies of advertising"
~isPartOf:"The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Explorations in critical studies of advertising
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
The Routledge companion to digital consumption
3
Apps management and e-commerce transactions in real-time
2
Artificial intelligence in marketing
2
E-marketing ; Vol. 1
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Management science in hospitality and tourism : theory, practice, and applications
2
Pervasive advertising
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Consumer information systems and relationship management : design, implementation, and use
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Developing successful global strategies for marketing luxury brands
1
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
1
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
1
Ethical issues in e-business : models and frameworks
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Harvard-Business-Manager : das Wissen der Besten
1
Improving business performance through innovation in the digital economy
1
Interaktives Marketing
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
1
Markets and the arts of attachment
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Performance measurement and management control : measuring and rewarding performance
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Precious people : how digital alchemy transforms us into vulnerable consumers
Selke, Stefan
- In:
The 21st century consumer: vulnerable, responsible, …
,
(pp. 113-125)
.
2017
Persistent link: https://www.econbiz.de/10012498334
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2
A critical theory of advertising as surveillance : algorithms, big data, and power
Bodle, Robert
- In:
Explorations in critical studies of advertising
,
(pp. 138-152)
.
2017
Persistent link: https://www.econbiz.de/10011595002
Saved in:
3
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10014546734
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4
Erfolgreiche Einführung von CRM
Helmke, Stefan
- In:
Effektives Customer Relationship Management : …
,
(pp. 265-275)
.
2013
Persistent link: https://www.econbiz.de/10014546738
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5
Datenschutzrechtliche Aspekte bei CRM-Systemen
Wirth, Stephan
- In:
Effektives Customer Relationship Management : …
,
(pp. 289-300)
.
2013
Persistent link: https://www.econbiz.de/10014546740
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6
CRM in der Praxis : die Auswahl des passenden CRM ist gar nicht so einfach
Schwemin, Sarah
- In:
Effektives Customer Relationship Management : …
,
(pp. 341-359)
.
2013
Persistent link: https://www.econbiz.de/10014546744
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