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type_genre:"Interview"
~isPartOf:"Explorations in critical studies of advertising"
~isPartOf:"Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices"
~isPartOf:"The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Explorations in critical studies of advertising
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
The Routledge companion to digital consumption
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Apps management and e-commerce transactions in real-time
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E-marketing ; Vol. 1
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Innovationen und Innovationsmanagement in der Finanzbranche
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Management science in hospitality and tourism : theory, practice, and applications
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Consumer information systems and relationship management : design, implementation, and use
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Developing successful global strategies for marketing luxury brands
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Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
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Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
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Ethical issues in e-business : models and frameworks
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From Little's law to marketing science : essays in honor of John D.C. Little
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Handbook of research on retailer-consumer relationship development
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Harvard-Business-Manager : das Wissen der Besten
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Improving business performance through innovation in the digital economy
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Interaktives Marketing
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Markets and the arts of attachment
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Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
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Precious people : how digital alchemy transforms us into vulnerable consumers
Selke, Stefan
- In:
The 21st century consumer: vulnerable, responsible, …
,
(pp. 113-125)
.
2017
Persistent link: https://www.econbiz.de/10012498334
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Big Data - was die Hotellerie von den Online Travel Agencies lernen kann
Toedt, Michael
- In:
Marketingexzellenz im Tourismus : Konzepte - …
,
(pp. 163-172)
.
2017
Persistent link: https://www.econbiz.de/10011590823
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A critical theory of advertising as surveillance : algorithms, big data, and power
Bodle, Robert
- In:
Explorations in critical studies of advertising
,
(pp. 138-152)
.
2017
Persistent link: https://www.econbiz.de/10011595002
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