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type_genre:"Interview"
~person:"Apaolaza, Vanessa"
~person:"Cahalane, Michael"
~source:"econis"
~type_genre:"Conference paper"
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Search: subject_exact:"Internet-Werbung"
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Internet marketing
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Apaolaza, Vanessa
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Bridging the gap between advertising academia and practice
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
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2
Developing business analytic capabilities for combating e-commerce identity fraud : a study of Trustev’s digital verification solution
Tan, Felix Ter Chian
;
Guo, Zixiu
;
Cahalane, Michael
; …
- In:
Information & management : the internat. journal of …
53
(
2016
)
7
,
pp. 878-891
Persistent link: https://www.econbiz.de/10011600137
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