//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Interview"
~subject:"Consumers"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Database marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumers
Customer data
46
Kundendaten
46
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
7
Data protection
7
Datenschutz
7
Konsumentenverhalten
7
Computer-assisted marketing
5
IT-gestütztes Marketing
5
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Data Mining
3
Data mining
3
Database-Marketing
3
Direct marketing
3
Direktmarketing
3
Market research
3
Marktforschung
3
Online retailing
3
Online-Handel
3
Target group
3
Theorie
3
Theory
3
Zielgruppe
3
Artificial intelligence
2
Außenwerbung
2
Competitive advantage
2
Customer analysis
2
Customer value
2
Deutschland
2
E-commerce
2
Electronic Commerce
2
Financial services
2
Finanzdienstleistung
2
Germany
2
Großbritannien
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Interview
Book section
Lehrbuch
Aufsatz im Buch
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
2
Author
All
Gómez-Aguilar, Antonio
1
Selke, Stefan
1
Published in...
All
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Content bubbles : how platforms filter what we see
Gómez-Aguilar, Antonio
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 338-350)
.
2020
Persistent link: https://www.econbiz.de/10012237418
Saved in:
2
Precious people : how digital alchemy transforms us into vulnerable consumers
Selke, Stefan
- In:
The 21st century consumer: vulnerable, responsible, …
,
(pp. 113-125)
.
2017
Persistent link: https://www.econbiz.de/10012498334
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->