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type_genre:"Interview"
~subject:"Online-Marketing"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Online-Marketing
Customer data
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11
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11
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7
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Pervasive advertising
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Performance measurement and management control : measuring and rewarding performance
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ECONIS (ZBW)
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1
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
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2
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
3
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
Saved in:
4
The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
Saved in:
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