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type_genre:"Lehrbuch"
type_genre:"Thesis"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Weißgerber, Anja"
~subject:"Business network"
~subject:"Competitive strategy"
~subject:"Deutschland"
~subject:"Handelsmarke"
~subject:"USA"
~type:"book"
~type_genre:"Aufgabensammlung"
~type_genre:"Einführung"
~type_genre:"Fallstudie"
~type_genre:"Government document"
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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