//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Lehrbuch"
type_genre:"Thesis"
~isPartOf:"Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement"
~isPartOf:"Legends in consumer behavior"
~person:"Köster, Lars"
~subject:"Consumer behaviour"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beer
1
Bewertung
1
Bier
1
Brand image
1
Brand management
1
Brauerei
1
Brauwirtschaft
1
Brewery
1
Deutschland
1
Evaluation
1
Germany
1
Konsumentenverhalten
1
Konsumgütermarkt
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Markenwert
1
Marktsegmentierung
1
Measurement
1
Messung
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Lehrbuch
Thesis
Collection of articles written by one author
Hochschulschrift
1
Language
All
German
1
Author
All
Köster, Lars
Sheth, Jagdish N.
16
Jacoby, Jacob
8
Bettman, James R.
6
Christensen, Glenn L.
2
Holbrook, Morris B.
2
Alba, Joseph W.
1
Belk, Russell W.
1
Brinberg, David
1
Buck, Meera J.
1
Chakravarti, Dipankar
1
Craig, C. S.
1
Dahl, Darren W.
1
Drolet, Aimee Leigh
1
Escalas, Jennifer Edson
1
Galak, Jeff
1
Haugtvedt, Curtis P.
1
Herr, Paul M.
1
Hollander, Steven
1
Hoyer, Wayne D.
1
Jaccard, James
1
Jacobs, Rick
1
Johar, Gita V.
1
John, Deborah Roedder
1
Kahn, Barbara E.
1
Kaplan, Leon B.
1
Kassarjian, Harold H.
1
Keller, Kevin Lane
1
Keller, Punam Anand
1
Krishna, Aradhna
1
Luce, Mary Frances
1
Lutz, Richard J.
1
Lynch, John G.
1
Maheswaran, Durairaj
1
Malhotra, Naresh K.
1
Meyer, Robert J.
1
Mick, David Glen
1
Morrin, Maureen
1
Olson, Jerry C.
1
Plassmann, Hilke
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
Legends in consumer behavior
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : das Beispiel der deutschen Brauwirtschaft
Köster, Lars
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297766
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->