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type_genre:"Lehrbuch"
~person:"Baines, Paul"
~person:"Kreutzer, Ralf T."
~person:"Winkelmann, Peter"
~subject:"Marketing Research"
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Practice-Oriented Marketing : Basics - Instruments - Case Studies
Kreutzer, Ralf T.
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2023
General principles of marketing -- Marketing planning and marketing research -- Marketing goals -- Marketing strategy -- Marketing instruments -- Development of a cohesive marketing concept -- Marketing controlling -- Marketing organization.
Persistent link: https://www.econbiz.de/10014229288
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