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type_genre:"Lehrbuch"
~person:"McNett, Jeanne M."
~subject:"Internationaler Markteintritt"
~subject:"Transnational corporation"
~type_genre:"Fallstudiensammlung"
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Internationaler Markteintritt
Transnational corporation
Cross-cultural management
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Interkulturelles Management
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International business research
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International marketing
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Internationale Betriebswirtschaftslehre
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Internationales Marketing
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Multinationales Unternehmen
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McNett, Jeanne M.
Czinkota, Michael R.
8
Ronkainen, Ilkka A.
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Backhaus, Klaus
6
Daniels, John Day
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Radebaugh, Lee H.
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Sullivan, Daniel P.
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Voeth, Markus
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Ball, Donald A.
5
Büschken, Joachim
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Geringer, John Michael
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Minor, Michael
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Zentes, Joachim
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Hill, Charles W. L.
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Moffett, Michael H.
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Apfelthaler, Gerhard
2
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Johansson, Johny K.
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Keegan, Warren J.
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Luo, Yadong
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Shenkar, Oded
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Benito, Gabriel R. G.
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Bertels, Victoria
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ECONIS (ZBW)
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International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
2
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
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