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type_genre:"Magazin"
~isPartOf:"Discussion paper / Center for Economic Research, Tilburg University"
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~language:"eng"
~type_genre:"Bibliografie"
~type_genre:"Government document"
~type_genre:"Working Paper"
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Search: subject_exact:"Konsumgütermarketing"
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Marketing
24
Theorie
19
Theory
19
Netherlands
4
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4
Absatz
2
Advertising
2
Bibliometrics
2
Bibliometrie
2
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2
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2
Estimation theory
2
Markenartikel
2
Market research
2
Market share
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1981-1995
1
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1
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1
Consumer goods
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Consumer goods marketing
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Consumption theory
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Franses, Philip Hans
4
Pieters, Rik
3
Leeflang, Peter
2
Paap, Richard
2
Verbeke, Willem J. M. I.
2
Arbouw, Arthur R.
1
Baumgartner, Hans
1
Bijmolt, Tammo H. A.
1
Borghgraef, Stefan
1
Degryse, Hans
1
Dellaert, Benedict G. C.
1
Frambach, Rudolf T.
1
Haar, J. W. van der
1
Heerde, H. J. van
1
Hoekstra, Janita Cornelia
1
Horváth, C.
1
Huizingh, Eelko
1
Irmen, Andreas
1
Kahn, Barbara E.
1
Kemp, Ron
1
Kleef, Maurice van
1
Klos, Tomas B.
1
Lint, Leendert Johan Onno
1
Lucas, André
1
Nijssen, E. J.
1
Nooteboom, Bart
1
Omta, S. W. F.
1
Otter, Pieter W.
1
Ouwerkerk, Cok
1
Pennings, Enrico
1
Prabhu, Jaideep
1
Schoonen, Peter-Marc
1
Sloot, Laurens M.
1
Srinivasan, S.
1
Verhallen, Theo W.
1
Verhoef, Peter C.
1
Vet, Arne de
1
Vliet, Cees H. van
1
Waalewijn, Philip
1
Wijnia, Sjoerd
1
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Center for Economic Research <Tilburg>
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Discussion paper / Center for Economic Research, Tilburg University
Research report / Graduate School Research Institute Systems, Organisations and Management
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
Working paper / National Bureau of Economic Research, Inc.
16
Working paper / Department of Commerce, College of Business, Massey University
12
Faculty & research / Insead : working paper series
8
Rotterdam Institute for Business Economic Studies
8
Working paper series
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Discussion paper / Centre for Economic Policy Research
7
ERIM report series research in management
7
Meddelanden från Svenska Handelshögskolan
5
Econometric Institute research papers
4
Report / Marketing Science Institute
4
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
3
Les cahiers de recherche / HEC Paris
3
Policy research working paper : WPS
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Research paper series / Stanford Graduate School of Business
3
Staff paper / Department of Agricultural, Resource, and Managerial Economics, Cornell University
3
Tacis
3
Working paper / Indian Institute of Management, Ahmedabad
3
Working papers / Centre for Market driven Innovations : WP
3
Working papers / Harvard Business School, Division of Research
3
AFPC briefing paper / Agricultural and Food Policy Center
2
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
2
Bibliography series / American Marketing Association
2
CESifo working papers
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper series / Philippine Institute for Development Studies
2
Diskussionspapier / Wirtschaftswissenschaftliche Dokumentation, Technische Universität Berlin
2
Economics / Discussion papers : the open-access, open-assessment e-journal
2
Macquarie business research papers
2
Meddelande / Institutet för Social Forskning
2
NBER working paper series
2
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
2
Series: Management know-how / M
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ECONIS (ZBW)
25
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1
The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans
(
contributor
);
Pieters, Rik
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
Saved in:
2
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
3
On the detection of effective marketing instruments and causality in VAR models
Horváth, C.
;
Otter, Pieter W.
-
2000
Persistent link: https://www.econbiz.de/10001539548
Saved in:
4
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
5
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
6
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
Saved in:
7
Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
Haar, J. W. van der
;
Kemp, Ron
;
Omta, S. W. F.
-
1999
Persistent link: https://www.econbiz.de/10001433101
Saved in:
8
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
9
On testing for unit roots in market shares
Franses, Philip Hans
;
Srinivasan, S.
-
1999
Persistent link: https://www.econbiz.de/10001433323
Saved in:
10
On the incentives to provide fuel-efficient automobiles
Degryse, Hans
;
Irmen, Andreas
-
1998
Persistent link: https://www.econbiz.de/10000985383
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