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type_genre:"Magazin"
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Netherlands"
~type_genre:"Bibliografie"
~type_genre:"Government document"
~type_genre:"Working Paper"
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Search: subject_exact:"Konsumgütermarketing"
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Beziehungsmarketing
Netherlands
Marketing
18
Theorie
15
Theory
15
Niederlande
4
Absatz
2
Advertising
2
Brand
2
Einzelhandel
2
Estimation theory
2
Markenartikel
2
Market research
2
Market share
2
Marktanteil
2
Marktforschung
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Sales
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Sales-promotion
2
Schätztheorie
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Werbung
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Beschaffung
1
Competition
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Consumer goods
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Consumer goods marketing
1
Consumption theory
1
Controlling
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Corporate finance
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Customer value
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Database-Marketing
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E-commerce
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Economic model
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Einheitswurzeltest
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Electronic Commerce
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Finanzierungstheorie
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Food
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Haar, J. W. van der
1
Heerde, H. J. van
1
Hoekstra, Janita Cornelia
1
Kemp, Ron
1
Kleef, Maurice van
1
Leeflang, Peter
1
Nijssen, E. J.
1
Omta, S. W. F.
1
Sloot, Laurens M.
1
Verhoef, Peter C.
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Vet, Arne de
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Research report / Graduate School Research Institute Systems, Organisations and Management
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
Rotterdam Institute for Business Economic Studies
3
Meddelanden från Svenska Handelshögskolan
2
Working paper / Department of Commerce, College of Business, Massey University
2
AIUB business and economics working paper series
1
Discussion paper / Centre for Economic Policy Research
1
Diskussionsarbeit
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Publikatie / Erasmus Universiteit Rotterdam, Projectgroep City Marketing
1
Working paper / International University in Germany, School of Business Administration
1
Working paper / National Bureau of Economic Research, Inc.
1
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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ECONIS (ZBW)
5
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
2
Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
Haar, J. W. van der
;
Kemp, Ron
;
Omta, S. W. F.
-
1999
Persistent link: https://www.econbiz.de/10001433101
Saved in:
3
Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
Saved in:
4
Efficient consumer response : de implementatie van het ECR-concept in Nederland
Sloot, Laurens M.
;
Kleef, Maurice van
;
Vet, Arne de
-
1997
Persistent link: https://www.econbiz.de/10000959630
Saved in:
5
Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.
;
Vliet, Cees H. van
-
1996
Persistent link: https://www.econbiz.de/10000952465
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