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type_genre:"Magazin"
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~language:"eng"
~subject:"Werbung"
~type_genre:"Bibliografie"
~type_genre:"Government document"
~type_genre:"Working Paper"
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Werbung
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Research report / Graduate School Research Institute Systems, Organisations and Management
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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ECONIS (ZBW)
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
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2
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
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