//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Magazin"
~language:"eng"
~person:"Anselmsson, Johan"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumgütermarketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Betriebliche Kennzahl
1
Betriebliche Wertschöpfung
1
Brand equity
1
Brand image
1
Brand management
1
Financial ratio
1
Key performance indicators
1
Key performance metrics
1
Markenimage
1
Market performance metrics
1
Market research
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Mindset metrics
1
Performance measurement
1
Performance-Messung
1
Value creation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Magazin
Aufsatz in Zeitschrift
Bibliografie
Hochschulschrift
Article in journal
1
Language
All
English
Author
All
Anselmsson, Johan
Melewar, T. C.
4
Wooliscroft, Ben
3
Abratt, Russell
2
Avdulaj, Jonida
2
Bronnenberg, Bart J.
2
Conejo, Francisco
2
Dias, Álvaro Lopes
2
Eliaz, Kfir
2
Hackley, Christopher E.
2
Hanssens, Dominique M.
2
Ko, Eunju
2
Levy, Sidney J.
2
Melanthiou, Yioula
2
Spiegler, Ran
2
Vrontis, Demetris
2
Abdullahi, Shafiu Ibrahim
1
Abha, Wankhede
1
Agasty, Samgeeta
1
Ahmed, Ishfaq
1
Ahn, Jiseon
1
Ailawadi, Kusum L.
1
Akhtar, Pervaiz
1
Al-Hajla, Ali Homaid
1
Al-Nashmi, Murad Mohammed
1
Alcántara-Pilar, Juan Miguel
1
Alexander, Andrew
1
Almamary, Abdulkraim Abdullah
1
Aloui, Narjess
1
Alpert, Frank
1
Ambarwati, Rita
1
Amdouni, Cyrine
1
Ansary, Adel I. el-
1
Anđelković, Žaklina
1
Arsić, Ljiljana
1
Ataman, M. Berk
1
Baek, Minjung
1
Ballina, Isabel de la
1
Ballina, Javier F. de la
1
Balmer, John M. T.
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->