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type_genre:"Magazin"
~language:"eng"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Konsumgütermarketing"
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Marketing
6
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3
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3
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Magazin
Aufsatz in Zeitschrift
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6
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Ko, Eunju
Leeflang, Peter
14
Laczniak, Gene R.
13
Kumar, V.
12
Layton, Roger A.
12
Shultz, Clifford J.
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Vrontis, Demetris
10
Tadajewski, Mark
9
Ferrell, Odies C.
8
Lim, Weng Marc
8
Malshe, Avinash
8
Stremersch, Stefan
8
Crittenden, Victoria Lynn
7
Di Benedetto, C. Anthony
7
Gilmore, Audrey
7
Grewal, Rajdeep
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Jones, Rosalind
7
Kumar, Satish
7
Lusch, Robert F.
7
O'Malley, Lisa
7
Piercy, Nigel
7
Sandıkçı, Özlem
7
Sheth, Jagdish N.
7
Uslay, Can
7
Wagner, Udo
7
Brown, Stephen
6
Carson, David
6
El-Bassiouny, Noha
6
Gaski, John F.
6
Gundlach, Gregory T.
6
Hultman, Claes M.
6
Julian, Craig C.
6
Kitchen, Philip J.
6
Kjellberg, Hans
6
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Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
1
European management journal
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ECONIS (ZBW)
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
4
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
5
Special section: Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
Ko, Eunju
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1523-1617
Persistent link: https://www.econbiz.de/10009681946
Saved in:
6
Special issue : marketing research in Korea ; special joint issue of Journal of Business Research and Journal of the Korean Academy of Marketing
Ko, Eunju
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003587296
Saved in:
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