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type_genre:"Mikroform"
~person:"Carpenter, Gregory S."
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
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Competitive advantage
4
Wettbewerbsvorteil
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Marketing management
3
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3
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1
International competition
1
Internationaler Wettbewerb
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Carpenter, Gregory S.
Caldwell, Cam
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Handbook of marketing strategy
1
Kellogg on marketing
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
Measuring and managing brands
1
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Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
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2
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
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3
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
-
2009
Persistent link: https://www.econbiz.de/10003784857
Saved in:
4
Market-driving strategies : toward a new concept of competitive advantage
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
- In:
Kellogg on marketing
,
(pp. 103-129)
.
2001
Persistent link: https://www.econbiz.de/10001612977
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