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type_genre:"Mikroform"
~person:"Chan, Kara"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
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Chan, Kara
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
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2
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
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