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type_genre:"Multi-volume publication"
type_genre:"reference book"
~isPartOf:"Marketing - Management"
~source:"econis"
~subject:"Theory"
~type_genre:"Case study"
~type_genre:"Glossar enthalten"
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CRM als Führungsinstrument für Marketing und Vertrieb
Rapp, Reinhold
- In:
Marketing - Management
,
(pp. 21-33)
.
2002
Persistent link: https://www.econbiz.de/10001646512
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