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type_genre:"Multi-volume publication"
~language:"eng"
~subject:"Strategisches Management"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Marktsegmentierung"
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Strategisches Management
Market segmentation
161
Marktsegmentierung
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Theorie
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Marketing management
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Marketingmanagement
23
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16
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
2
Marketing strategy processes and tools
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Marketing theory : a student text
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Mobile electronic commerce : foundations, development, and applications
1
Oil & gas journal : international petroleum news and technology
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Segmenting, targeting, and positioning of mobile payment services
Wurster, Raluca-Andreea
;
Scarlat, Cezar
- In:
Mobile electronic commerce : foundations, development, …
,
(pp. 367-393)
.
2015
Persistent link: https://www.econbiz.de/10010494916
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2
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
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3
Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836102
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4
Building dynamic capabilities for the base of the pyramid : a closer look at company practices
Vermeulen, Patrick
;
Bertisen, Judith
;
Geurts, Jac
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 369-386)
.
2008
Persistent link: https://www.econbiz.de/10003765559
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5
Opportunities and challenges for multinational corporations at the base of the pyramid
Keating, Christine
;
Schmidt, Tara
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 387-409)
.
2008
Persistent link: https://www.econbiz.de/10003765562
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6
Oil companies adjust as government roles expand, Teil 1
Vikas, Shree
;
Ellsworth, Chris
- In:
Oil & gas journal : international petroleum news and …
105
(
2007
)
12
,
pp. 18-25
Persistent link: https://www.econbiz.de/10003443736
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