//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Multi-volume publication"
~subject:"Advertising effects"
~type_genre:"Fallstudie"
~type_genre:"Flugblatt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media selection"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising media
12
Werbeträger
12
USA
4
United States
4
Advertising
3
Deutschland
3
Germany
3
Marketing management
3
Marketingmanagement
3
Werbeplanung
3
Werbung
3
Advertising planning
2
Brand management
2
Internet marketing
2
Markenführung
2
Media usage
2
Mediennutzung
2
Online-Marketing
2
1946-1952
1
Australia
1
Australien
1
Beverage industry
1
Big event
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Conservatism
1
Contemporary history
1
Design
1
Direct marketing
1
Direktmarketing
1
Direktwerbung
1
Economic education
1
Economic liberalism
1
Entropie
1
Entropy
1
Film
1
Getränkeindustrie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Multi-volume publication
Fallstudie
Flugblatt
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatz im Buch
19
Book section
19
Hochschulschrift
10
Thesis
7
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Case study
1
Conference proceedings
1
Graue Literatur
1
Guidebook
1
Konferenzschrift
1
Non-commercial literature
1
Ratgeber
1
Statistik
1
Working Paper
1
more ...
less ...
Language
All
English
1
Author
All
Hede, Anne-Marie
1
Kellett, Pamm
1
Published in...
All
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->