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type_genre:"Multi-volume publication"
~subject:"Celebrity endorsement"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Flugblatt"
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Search: subject_exact:"Media selection"
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Celebrity endorsement
Advertising media
92
Werbeträger
92
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Breaking new ground in theory and practice
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Integrated marketing communication
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Journal of international marketing and marketing research
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ECONIS (ZBW)
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Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
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2
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
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3
Celebrity branding : perils and payoffs
Gebhardt, Christopher
-
2007
Persistent link: https://www.econbiz.de/10003549077
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