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type_genre:"Multi-volume publication"
~subject:"Entropy"
~subject:"Werbung"
~type_genre:"Fallstudie"
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
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2
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
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Second Edition
Persistent link: https://www.econbiz.de/10010474761
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3
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
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Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
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