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type_genre:"Multi-volume publication"
~subject:"Werbewirtschaft"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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A master class in brand planning : the timeless works of Stephen King
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ECONIS (ZBW)
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Media buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
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2
Advertising fragmentation : the beginning of a new paradigm?
Pérez-Latre, Francisco J.
- In:
The advertising handbook
,
(pp. 34-45)
.
2009
Persistent link: https://www.econbiz.de/10003851900
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3
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
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4
Die Media-Analyse : Kontinuität und Entwicklung
Roschitz, Petra
- In:
Handbuch der Marktforschung
,
(pp. 242-247)
.
2007
Persistent link: https://www.econbiz.de/10003536418
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