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type_genre:"Multi-volume publication"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Flugblatt"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Media selection"
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Werbeträger
127
Advertising media
125
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31
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26
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26
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22
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22
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2
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2
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2
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2
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2
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1
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1
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1
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1
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Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
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2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Organisation und praktische Anwendung
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
A master class in brand planning : the timeless works of Stephen King
1
AWA ... / Berichtsbände, Dokumentation : Allensbacher Marktanalyse, Werbeträgeranalyse
1
AWA ... / Berichtsbände-CD-ROM : Allensbacher Marktanalyse, Werbeträgeranalyse
1
Advertising in new formats and media : current research and implications for marketers
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Bridging the gap between advertising academia and practice
1
CIE discussion papers
1
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1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Cutting edge international research
1
De Gruyter handbook of media economics
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / NHH, Department of Economics
1
E-marketing ; Vol. 2
1
ERIM report series research in management
1
Engaging consumers through branded entertainment and convergent media
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ECONIS (ZBW)
127
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1
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Productmarkt van advertentieruimte : eindrapport
Rosenboom, Nicole
;
Behrens, Christiaan
;
Brouwer, Erik
-
2018
Persistent link: https://www.econbiz.de/10012198014
Saved in:
4
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
Saved in:
5
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
Saved in:
6
Descriptive analysis : perception index for measuring variables in e-commerce domination
Komariah, S. H.
;
Arumsari, R. Y.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 105-108)
.
2020
Persistent link: https://www.econbiz.de/10012259370
Saved in:
7
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
8
Werbeträgereigenschaften als Basis der Werbefinanzierung verschiedener Medien : Analyse des branchenspezifischen Werbeverhaltens in Deutschland von 1991 bis 2010
Mellmann, Ulrike
-
2015
Persistent link: https://www.econbiz.de/10013485028
Saved in:
9
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
Saved in:
10
Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
Gambaro, Marco
;
Puglisi, Riccardo
-
2012
Persistent link: https://www.econbiz.de/10011759948
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