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type_genre:"Non-commercial literature"
~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of innovation and technology management"
~subject:"Business-to-business marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Small and medium-sized enterprises"
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Business-to-business marketing
KMU
75
SME
75
Innovation
29
Innovation management
25
Innovationsmanagement
25
Lieferantenmanagement
23
Supplier relationship management
23
Firm performance
22
Unternehmenserfolg
22
SMEs
21
B-to-B-Marketing
16
Business network
12
Marketing management
12
Marketingmanagement
12
Unternehmensnetzwerk
12
Business start-up
10
Unternehmensgründung
10
E-commerce
9
Electronic Commerce
9
Entrepreneurship
9
B2B
8
Beziehungsmarketing
8
Entrepreneurship approach
8
Globalisierung
8
Globalization
8
Relationship marketing
8
International market entry
7
Internationaler Markteintritt
7
Brand management
6
Dynamic capabilities
6
Dynamische Kompetenzen
6
Entrepreneurial orientation
6
Inter-firm cooperation
6
International marketing
6
Internationales Marketing
6
Knowledge transfer
6
Markenführung
6
Multinationales Unternehmen
6
New product development
6
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Article
16
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16
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English
16
Author
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Casidy, Riza
2
Agnihotri, Arpita
1
Alalwan, Ali Abdallah
1
Baabdullah, Abdullah Mohammed
1
Bhattacharya, Saurabh
1
Bocconcelli, Roberta
1
Brink, Tove
1
Brown, Brian
1
Cao, Guangming
1
Choi, Jeonghye
1
Chung, Henry F. L.
1
Ciappei, Cristiano
1
Dibb, Sally
1
Fleming, Deirdre
1
Gabrielsson, Peter
1
Gorton, Matthew
1
Harris, Lloyd C.
1
Kelliher, Felicity
1
Khatatneh, Khalaf Fakhri
1
Kingshott, Russel P. J.
1
Lynch, Patrick
1
MacVaugh, Jason
1
Magrizos, Solon
1
Marrucci, Anna
1
Marzi, Giacomo
1
Mejri, Kais
1
Mohan, Mayoor
1
Murmura, Federica
1
Nam, Hyoryung
1
Nyadzayo, Munyaradzi
1
Nyadzayo, Munyaradzi W.
1
Pagano, Alessandro
1
Pardo, Catherine
1
Ramanathan, Ramakrishnan
1
Setkute, Justina
1
Sharma, Piyush
1
Slade, Emma Louise
1
Tsagdis, Dimitrios
1
Vianelli, Donata
1
Weerawardena, Jay
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of innovation and technology management
The journal of business & industrial marketing
7
Journal of business research : JBR
4
Journal of business-to-business marketing
4
Journal of strategic marketing
2
Business process management journal
1
Critical perspectives on international business
1
Entrepreneurial business and economics review : EBER
1
International business review : the official journal of the European International Business Academy
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of services and operations management
1
Journal of engineering and technology management : JET-M
1
Journal of financial services marketing : JFSM
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
1
Journal of small business and enterprise development
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Small enterprise research
1
South Asian journal of business studies
1
Strategic change
1
The marketing review
1
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ECONIS (ZBW)
16
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10
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16
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date (oldest first)
1
Founder's birth order and triple bottom line in B2B SMEs
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gorton, Matthew
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014531402
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon
;
Harris, Lloyd C.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
Saved in:
4
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
5
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
6
Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Wei, Ruiqi
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 466-483
Persistent link: https://www.econbiz.de/10014230733
Saved in:
7
Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim
;
Yoon, Yeohong
;
Nam, Hyoryung
;
Choi, Jeonghye
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
Saved in:
8
SMEs and artificial intelligence (AI) : antecedents and consequences of AI-based B2B practices
Baabdullah, Abdullah Mohammed
;
Alalwan, Ali Abdallah
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 255-270
Persistent link: https://www.econbiz.de/10013206363
Saved in:
9
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
10
Knowledge configurations of small and medium-sized knowledge-intensive firms in a developing economy : a knowledge-based view of business-to-business internationalization
Mejri, Kais
;
MacVaugh, Jason
;
Tsagdis, Dimitrios
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011871436
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