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type_genre:"Ratgeber"
~person:"Arnould, Eric J."
~subject:"German-speaking countries"
~subject:"Soziales Netzwerk"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
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Arnould, Eric J.
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How brand community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
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