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type_genre:"Reprint"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject_exact:"Internationales Marketing"
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Markenführung
International marketing
44
Internationales Marketing
44
Marketing management
13
Marketingmanagement
13
Export
12
International market entry
12
Internationaler Markteintritt
12
Firm performance
11
Multinationales Unternehmen
11
Transnational corporation
11
Unternehmenserfolg
11
Export sector
8
Exportwirtschaft
8
KMU
7
SME
7
Distribution channel
6
Vertriebsweg
6
Beziehungsmarketing
5
China
5
Consumer behaviour
5
Export performance
5
Konsumentenverhalten
5
Relationship marketing
5
Business start-up
4
Designation of origin
4
Emerging economies
4
Globalization
4
Herkunftsbezeichnung
4
Schwellenländer
4
Unternehmensgründung
4
Adaptation
3
Brand management
3
Confidence
3
Emerging markets
3
Globalisierung
3
Internet marketing
3
Loyalty
3
Marketing strategy
3
Online-Marketing
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Reprint
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Bzusnaina, Izzudin
1
Schlegelmilch, Bodo B.
1
Shukla, Paurav
1
Singh, Jaywant
1
Tsai, Shu-pei
1
Woodall, Tony
1
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International business review : the official journal of the European International Business Academy
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
Journal of international consumer marketing
11
The journal of product & brand management
10
Journal of global marketing
9
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Business horizons
2
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
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Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
2
Doing business in Libya : assessing the nature and effectiveness of international marketing programs in an evolving economy
Bzusnaina, Izzudin
;
Woodall, Tony
- In:
International business review : the official journal of …
24
(
2015
)
5
,
pp. 781-797
Persistent link: https://www.econbiz.de/10011372712
Saved in:
3
Fostering international brand loyalty through committed and attached relationships
Tsai, Shu-pei
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 521-534
Persistent link: https://www.econbiz.de/10009380911
Saved in:
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