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type_genre:"Reprint"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
International marketing
5
Internationales Marketing
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Advertising
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Advertising effects
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Brand management
2
Consumer behaviour
2
Cultural identity
2
Konsumentenverhalten
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Kulturelle Identität
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Australien
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Brand image
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China
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Comparison
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Cross-cultural management
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Cross-cultural study
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Fashion
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Filmwirtschaft
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Global brand
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Hofstede’s cultural dimensions
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Interkulturelles Management
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Internet marketing
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Kultur
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Lieferantenmanagement
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Messe
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Mobile Marketing
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Amjad, Fiza
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Aslam, Madiha
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Baig, Sajjad Ahmad
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Gillani, Syed Hussain Mustafa
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Srivastava, R. K.
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Usman, Muhammad
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Journal of promotion management : innovations in planning and applied research
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
Journal of international consumer marketing
11
The journal of product & brand management
10
Journal of global marketing
9
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
International business review : the official journal of the European International Business Academy
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Business horizons
2
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing for higher education
2
Journal of marketing management : MM
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ECONIS (ZBW)
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Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
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2
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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