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type_genre:"Sammelwerk"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
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Bundling strategy
Investitionsgüterindustrie
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
10
Supplier relationship management
10
Business network
5
Unternehmensnetzwerk
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Marketing management
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Marketingmanagement
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Marketing
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Cova, Bernhard
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Jacob, Frank
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Industrial marketing management : the international journal for industrial and high-tech firms
Dissertations from the International Graduate School of Management and Industrial Engineering
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Gabler Edition Wissenschaft
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Gabler Research
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Gabler research / Applied Marketing Science / Angewandte Marketingforschung
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Linköping studies in science and technology
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ECONIS (ZBW)
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Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003700308
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2
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
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