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type_genre:"Sammelwerk"
~language:"eng"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Industrial marketing"
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Bundling strategy
Investitionsgüterindustrie
B-to-B-Marketing
68
Business-to-business marketing
68
Lieferantenmanagement
23
Supplier relationship management
23
Marketing management
14
Marketingmanagement
14
Business-to-Business-Marketing
10
Marketing
10
Business network
8
Unternehmensnetzwerk
8
Beziehungsmarketing
7
Investitionsgütermarketing
7
Relationship marketing
7
USA
6
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Strategisches Management
5
United States
5
Verkauf
5
Beschaffung
4
Betriebliche Wertschöpfung
4
India
4
Indien
4
Marketing theory
4
Marketingtheorie
4
Procurement
4
Selling
4
Strategic management
4
Value creation
4
Welt
4
World
4
Brand image
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Customer satisfaction
3
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1
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Sammelwerk
Konferenzschrift
Article in journal
64
Aufsatz in Zeitschrift
64
Aufsatz im Buch
4
Book section
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Graue Literatur
4
Hochschulschrift
4
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English
German
8
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Cova, Bernhard
1
Jacob, Frank
1
Kowalkowski, Christian
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Linköping studies in science and technology
1
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ECONIS (ZBW)
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Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
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2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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3
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
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