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type_genre:"Sammelwerk"
~person:"Aykaç, Tayfun"
~person:"Cova, Bernhard"
~type_genre:"Advisory report"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Industrial marketing"
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B-to-B-Marketing
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Business-to-business marketing
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Arbeitsgruppe
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Bundling strategy
1
Cross-cultural management
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Cultural identity
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Interkulturelles Management
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Kulturelle Identität
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Leistungsbündel
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Marketing
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Negotiation techniques
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Aykaç, Tayfun
Cova, Bernhard
Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Teams in intercultural business negotiations : prioritization of negotiation issues, adaptation to culture-bound negotiation styles, and (un-)ethical behavior
Aykaç, Tayfun
-
2015
Persistent link: https://www.econbiz.de/10011285476
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2
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
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