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type_genre:"Sammelwerk"
~person:"Cova, Bernhard"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Innovation management"
~subject:"Internationales Marketing"
~subject:"Investitionsgüterindustrie"
~subject:"Unternehmenskooperation"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Bundling strategy
Innovation management
Internationales Marketing
Investitionsgüterindustrie
Unternehmenskooperation
B-to-B-Marketing
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Business-to-business marketing
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Leistungsbündel
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Cova, Bernhard
Kleinaltenkamp, Michael
4
Geile, Andrea
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Belz, Christian
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Boha, Julian
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Bonnemeier, Sebastian
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Hofmaier, Richard
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Andersson, Per
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Anoraganingrum, Dwi
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Artmann, Christian
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Bengtsson, Maria
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Bertram, Ralf
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Birker, Klaus
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Bode, Maximilian
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Charue-Duboc, Florence
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Colm, Laura
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Danzinger, Frank
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Diehl, Hans-Jörg
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Dietrich, Jann
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
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)
-
2007
Persistent link: https://www.econbiz.de/10003431903
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