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type_genre:"Sammelwerk"
~person:"Hoz-Klemme, Assaf"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Internationales Marketing"
~subject:"Investitionsgüterindustrie"
~subject:"Pricing strategy"
~type_genre:"Non-commercial literature"
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Hoz-Klemme, Assaf
Kleinaltenkamp, Michael
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Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
2011
Persistent link: https://www.econbiz.de/10009130182
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