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type_genre:"Sammelwerk"
~person:"Oberg, Achim"
~person:"Wohlfarth, Volker"
~subject:"Online retailing"
~subject:"Online-Marketing"
~subject:"Search engine"
~subject:"Share Economy"
~type_genre:"Fallstudie"
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International Workshop on the Sharing Economy <5., 2018, Mannheim>
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Perspectives on the sharing economy
Wruk, Dominika
(
ed.
);
Oberg, Achim
(
ed.
);
Maurer, Indre
(
ed.
)
-
International Workshop on the Sharing Economy <5., …
-
2019
Persistent link: https://www.econbiz.de/10012061637
Saved in:
2
Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 263-277)
.
2012
Persistent link: https://www.econbiz.de/10009553519
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