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type_genre:"Sammlung"
~isPartOf:"Advances in electronic marketing"
~language:"eng"
~person:"Abdelghani Echchabi"
~person:"Gilly, Mary C."
~person:"Goldsmith, Ronald E."
~person:"Jacoby, Jacob"
~person:"Kenning, Peter"
~person:"Mooij, Marieke K. de"
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"Nationalkultur"
~subject:"World"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Advances in electronic marketing
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Branding and sustainable competitive advantage : building virtual presence
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Contemporary Research in Accounting and Finance : Case Studies from the MENA Region
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Cross-cultural and critical perspectives on brands
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International marketing ; Vol. I
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Internet, economic growth and globalization : perspectives on the new economy in Europe, Japan, and the USA ; with 67 tables
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen
;
Goldsmith, Ronald E.
;
Hofacker, Charles F.
- In:
Advances in electronic marketing
,
(pp. 1-27)
.
2005
Persistent link: https://www.econbiz.de/10003167884
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