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type_genre:"Sammlung"
~isPartOf:"Die Bank"
~subject:"Germany"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing strategy"
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Germany
Markenimage
Deutschland
3
Marketing management
3
Marketingmanagement
3
Aktienfonds
1
Anlageverhalten
1
Bank marketing
1
Bankmarketing
1
Behavioural finance
1
Equity fund
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Financial services
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Kraus, Jan Hendrik
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Reichel, Denis
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Süchting, Joachim
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Tebroke, Hermann-Josef
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Tropp, Jörg
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Die Bank
Journal of business research : JBR
34
The journal of product & brand management
23
European journal of marketing : EJM
16
The journal of brand management : an international journal
16
Journal of marketing communications
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of the Academy of Marketing Science
11
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business economics : JBE
7
Journal of retailing and consumer services
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
The marketing review
6
Die Betriebswirtschaft : DBW
5
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
Business horizons
4
European research studies
4
International journal of retail & distribution management
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of asset management
4
The journal of business & industrial marketing
4
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
Akzente
3
EuroMed journal of business
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ECONIS (ZBW)
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Die Zukunft hat längst begonnen : Bankmarketing
Tropp, Jörg
;
Reichel, Denis
- In:
Die Bank
(
2007
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10003437530
Saved in:
2
Neue Erkenntnisse über das Kauf- und Preisverhalten von Aktienfondsinvestoren
Tebroke, Hermann-Josef
;
Kraus, Jan Hendrik
- In:
Die Bank
(
2003
)
6
,
pp. 394-399
Persistent link: https://www.econbiz.de/10001839356
Saved in:
3
Vertrieb von Finanzdienstleistungen auf dem Markt für Privatkunden
Süchting, Joachim
- In:
Die Bank
(
1994
),
pp. 449-457
Persistent link: https://www.econbiz.de/10001164728
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