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type_genre:"Sammlung"
~isPartOf:"Handbook of developments in consumer behaviour"
~person:"Goldsmith, Ronald E."
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~person:"Terlutter, Ralf"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Consumer behaviour
2
Konsumentenverhalten
2
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
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Neuromarketing
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Neuroscience
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Goldsmith, Ronald E.
Kenning, Peter
Sheth, Jagdish N.
Terlutter, Ralf
Albanese, Paul J.
1
Belk, Russell W.
1
Craig, C. S.
1
Douglas, Susan P.
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Handbook of developments in consumer behaviour
Legends in consumer behavior
40
Legends in marketing
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology of branding
2
Advances in electronic marketing
1
Branding and sustainable competitive advantage : building virtual presence
1
Contemporary research in e-marketing ; 1
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
International advertising and communication : current insights and empirical findings
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Media and convergence management
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Neuroeconomics
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
New developments and approaches in consumer behavior research
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
The Routledge companion to consumer behavior
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
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2
New developments in the diffusion of innovations
Goldsmith, Ronald E.
- In:
Handbook of developments in consumer behaviour
,
(pp. 246-282)
.
2012
Persistent link: https://www.econbiz.de/10009569457
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