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type_genre:"Sammlung"
~isPartOf:"Legends in marketing"
~person:"Böcker, Andreas"
~person:"Cherchye, Laurens"
~person:"Courty, Pascal"
~person:"Shelegia, Sandro"
~person:"Sheth, Jagdish N."
~person:"Vermeulen, Frederic"
~source:"econis"
~subject:"Materialismus"
~subject:"Russell W. Belk"
~subject:"Theory"
~type:"book"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Materialismus
Russell W. Belk
Theory
Consumer behaviour
11
Konsumentenverhalten
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Marketing
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Marketing management
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Marketingmanagement
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Marketing theory
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Naresh K. Malhotra
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Consumer preferences
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Gerald Zaltman
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International market segmentation
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Jagdish N. Sheth
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Böcker, Andreas
Cherchye, Laurens
Courty, Pascal
Shelegia, Sandro
Sheth, Jagdish N.
Vermeulen, Frederic
Krishnan, Balaji C.
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Kukar-Kinney, Monika
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Lutz, Richard J.
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Legends in marketing
Legends in consumer behavior
26
Discussion paper / Centre for Economic Policy Research
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Discussion paper series
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EUI working paper
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Discussion paper / Center for Economic Research, Tilburg University
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ECONIS (ZBW)
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Research in consumer behavior
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238854
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Consumer behavior : conceptual foundations
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003969718
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