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type_genre:"Sammlung"
~isPartOf:"Marketing : journal of research and management"
~person:"Arnould, Eric J."
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Arnould, Eric J.
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Marketing : journal of research and management
Legends in consumer behavior
16
Journal of economic psychology : research in economic psychology and behavioral economics
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Legends in marketing
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Beyond Hofstede : culture frameworks for global marketing and management
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
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Marketing theory
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Means-end chains : a means to which end?
Grunert, Klaus G.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
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