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type_genre:"Sammlung"
~isPartOf:"The Routledge companion to consumer behavior"
~person:"Arnould, Eric J."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~person:"Tomczak, Torsten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Consumer behaviour
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Arnould, Eric J.
Keller, Kevin Lane
Sheth, Jagdish N.
Tomczak, Torsten
Lowrey, Tina M.
2
Pogacar, Ruth
2
Shrum, L. J.
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The Routledge companion to consumer behavior
Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
Consumer culture theory
2
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 3
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Critical marketing : defining the field
1
Cross-cultural and critical perspectives on brands
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
1
The handbook of marketing research : uses, misuses, and future advances
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
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