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type_genre:"Sammlung"
~isPartOf:"The why of consumption : contemporary perspectives on consumer motives, goals and desires"
~person:"Bettman, James R."
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Decision theory
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Emotion
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Bettman, James R.
Sheth, Jagdish N.
Arnould, Eric J.
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
Legends in consumer behavior
40
Legends in marketing
9
Handbook of brand relationships
1
Handbook of consumer psychology
1
Strong brands, strong relationships
1
The Routledge companion to consumer behavior
1
The Routledge companion to identity and consumption
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ECONIS (ZBW)
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Minimizing negative emotions as a decision goal : investigating emotional trade-off difficulty
Luce, Mary Frances
;
Bettman, James R.
;
Payne, John W.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 59-80)
.
2005
Persistent link: https://www.econbiz.de/10003932974
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Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
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