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type_genre:"Sammlung"
~language:"eng"
~person:"Abdelghani Echchabi"
~person:"Daugherty, Terry"
~person:"Gilly, Mary C."
~person:"Jacoby, Jacob"
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~subject:"Advertising effects"
~subject:"Nationalkultur"
~subject:"World"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
~type_genre:"Multi-volume publication"
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Advertising effects
Nationalkultur
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Consumer behaviour
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Russell W. Belk
10
Marketing
7
Decision
4
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4
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Abdelghani Echchabi
Daugherty, Terry
Gilly, Mary C.
Jacoby, Jacob
Kenning, Peter
Sheth, Jagdish N.
Diehl, Sandra
6
Terlutter, Ralf
5
Weinberg, Peter
4
Belk, Russell W.
3
Chan, Tak Wing
3
Gierl, Heribert
3
Valenzuela, Ana
3
Bambauer, Silke
2
Brandt, Corine van den
2
Devinney, Timothy Michael
2
Erdem, Tülin
2
Försch, Steffen
2
Goldthorpe, John
2
Hendriks, Berna
2
Hill, Ronald Paul
2
Mooij, Marieke K. de
2
Mueller, Barbara
2
Nielsen, Chantal Pohl
2
Purper, Guido
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Sanderse, Wouter
2
Swait, Joffre
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Acquisti, Alessandro
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Aichner, Thomas
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Ainscough, Thomas
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Akour, Mohammed Ali
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Al-Dmour, Hani
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Al-Hajri, Salim
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Alalwan, Ali Abdallah
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Alaoui, Adnane
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Allan, David
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Alryalat, Mohammad Abdallah Ali
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Ammi, Chantal
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Legends in consumer behavior
3
Advertising, promotion, and new media
1
Contemporary Research in Accounting and Finance : Case Studies from the MENA Region
1
International marketing ; Vol. I
1
Legends in marketing
1
Word of mouth and social media
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ECONIS (ZBW)
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1
Customers' acceptance of e-banking during the COVID-19 pandemic : the case of Oman
Al-Hajri, Salim
;
Abdelghani Echchabi
;
Ghayas, Syed
; …
- In:
Contemporary Research in Accounting and Finance : Case …
,
(pp. 237-251)
.
2022
Persistent link: https://www.econbiz.de/10013279978
Saved in:
2
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
3
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence
Li, Hairong
;
Daugherty, Terry
;
Biocca, Frank
- In:
Advertising, promotion, and new media
,
(pp. 148-174)
.
2015
Persistent link: https://www.econbiz.de/10011708668
Saved in:
4
Historical and cultural approaches to consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383792
Saved in:
5
Materialism and consumer culture : questioning what matters in life
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383817
Saved in:
6
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffman, Ernest
- In:
Word of mouth and social media
,
(pp. 81-101)
.
2014
Persistent link: https://www.econbiz.de/10010409809
Saved in:
7
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
8
Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
Money, R. Bruce
;
Gilly, Mary C.
;
Graham, John L.
-
2006
Persistent link: https://www.econbiz.de/10003410658
Saved in:
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