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type_genre:"Sammlung"
~language:"eng"
~person:"Balboni, Bernardo"
~person:"Briley, Donnel A."
~person:"Gilly, Mary C."
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~subject:"Nationalkultur"
~subject:"Spain"
~subject:"World"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Nationalkultur
Spain
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Consumer behaviour
9
Konsumentenverhalten
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National culture
3
Brand image
2
Markenimage
2
Neuromarketing
2
Beziehungsmarketing
1
China
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Balboni, Bernardo
Briley, Donnel A.
Gilly, Mary C.
Kenning, Peter
Sheth, Jagdish N.
Chan, Tak Wing
3
Ruiz Mafe, Carla
3
Aaker, Jennifer
2
Benet-Martínez, Verónica
2
Devinney, Timothy Michael
2
Erdem, Tülin
2
Garolera, Jordi
2
Goldthorpe, John
2
Hill, Ronald Paul
2
Mooij, Marieke K. de
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Nielsen, Chantal Pohl
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2
Swait, Joffre
2
Valenzuela, Ana
2
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Ainscough, Thomas
1
Akour, Mohammed Ali
1
Al-Hajri, Salim
1
Alaoui, Adnane
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Ammi, Chantal
1
Anderson, Kym
1
Aragonés-Jericó, Cristina
1
Aramendia-Muneta, Maria Elena
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Arnould, Eric J.
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Arya, Parmatam Parkash
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Ataul Karim Patwary
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Atwal, Glyn
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Auger, Patrice
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Ayyıldız, Hasan
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Ballina, Francisco Javier de la
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Bande, Belén
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Barcellos, Maria D.
1
Barragán Quintero, Fernando
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Beyond Hofstede : culture frameworks for global marketing and management
1
International marketing ; Vol. I
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
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ECONIS (ZBW)
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Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
Saved in:
2
Cultural influence on consumer motivations : a dynamic view
Briley, Donnel A.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 181-197)
.
2009
Persistent link: https://www.econbiz.de/10003864777
Saved in:
3
Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
Money, R. Bruce
;
Gilly, Mary C.
;
Graham, John L.
-
2006
Persistent link: https://www.econbiz.de/10003410658
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